Hålogaland (Norway) - Tourism

Hyperlocal tourism and mobility services in the Arctic (Narvik and Harstad in Norway)

The region north of the Arctic Circle in Scandinavia is one of the most sparsely populated areas in Europe, with a total number of inhabitants of only 900 000, split between Norway, Sweden and Finland. The region has a few urban areas (with Tromsø in Norway being the largest at 77 000 inhabitants) and is made up of large and thinly populated areas. The area around the town of Narvik (14 000 inhabitants) in Northern Norway will be used as a demo-site for this use case and awareness raised throughout the region of Hålogaland (120 000 inhabitants). Northern Norway and Narvik is Norway’s candidate to host the Alpine World Championships in 2027.
AURORAL will support the strategy of smart city and community development in Narvik municipality, the smart specialization strategy for the region of Nordland and the region’s strategy to improve the mobility solutions in the tourism sector.


Demonstrate and exploit the possibilities that are offered by using digital platforms and smart objects within tourism and mobility in the Arctic region by:
• Enhance tourism experiences based on local history and nature.
• Use of augmented reality tools and services tested.
• Enhance innovative mobility solutions relying on data from tourist attractions.
Enable integration and interoperability of services provided by local tourism SMEs, destination management organization and the local public mobility provider.


• Dispose of a data brokerage middleware that enables interoperability of existing digital platforms, smart objects and cross-sector data to enhance and integrate local tourism and mobility services.
• Strengthen existing products/services and deployment of new products/services offered by tourism SMEs, local destination management organizations and local public transport providers based on cross-sector data usage.
• Improved tourism products and visitor management provided by a digital marketplace that matches visitors demands with local supply of high-tech products and services.
• Improved public transportation and Mobility as a Service supported a mobility-oriented marketplace services to support the local inhabitants as well as matching the transport needs of visitors.
• Enhanced Mobility as a Service (MaaS) to provide enhanced on-demand public transport, peer-to-peer carsharing and reduce dependence on private car ownership.
Strengthen tourism at rural communities with established new transport services and tools that facilitate better functioning local marketplaces.